ICBC – Los Pumas

A visually driven commercial spot brought to completion through post-production and visual effects by 3:13 Films. Our work focused on seamlessly integrating VFX into the original photography while maintaining the natural lighting, movement, texture and visual language of the production.
From detailed compositing and environmental enhancements to the final visual polish, every effect was designed to support the concept without calling attention to the technique behind it. The result demonstrates our approach to VFX: cinematic, seamless and always in service of the story.